Your expertise is the product. AI is just the factory.
BuildProven is a weekly newsletter for experienced professionals in their 40s, 50s, and 60s who want to turn decades of domain expertise into products they can sell. No code bootcamps, no AI hype. Just the process: building, launching, and getting paid for what you already know.
Written by Brett Stark, a Director of Program Management with 25+ years leading large-scale automotive tech programs. Brett builds products from domain expertise using AI, ships them, and writes up every step so readers can do the same.
Each issue is a build log: prompts, decisions, failures, costs. From idea to first sale. No theory, no fluff. Your expertise is the product. AI is just the factory.